Privacy Policy
Last Updated: 14/01/2026
1. Introduction
peaq ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (the "App").
By using the App, you consent to the data practices described in this Privacy Policy.
2. Information We Collect
2.1 Health Data (via Apple HealthKit)
The App accesses health and fitness data from Apple HealthKit with your explicit permission. This data includes:
- Activity Data: Steps, active energy burned, exercise time, distance
- Heart Rate Data: Heart rate, resting heart rate, heart rate variability (HRV)
- Sleep Data: Sleep analysis and duration
- Fitness Data: Workouts, VO2 Max
- Vital Signs: Blood oxygen saturation (SpO₂), body temperature
- Body Measurements: Body mass (weight)
Important: We only access health data that you explicitly authorize through Apple's HealthKit permission system. You can revoke these permissions at any time through your device's Settings.
2.2 Device Information
We may collect information about your device, including:
- Device model and operating system version
- App version
- Device identifiers (used anonymously for analytics)
2.3 Usage Data
We may collect information about how you use the App, such as:
- Features accessed
- Time spent in the App
- Crash reports and error logs
2.4 Account Information
If you create an account or provide personal information, we may collect:
- Email address (if provided)
- User preferences and settings
- Profile information (age, gender - if provided)
3. How We Use Your Information
We use the information we collect to:
- Provide the Service: Analyze your health data to generate performance scores, insights, and recommendations
- Improve the App: Understand usage patterns to enhance features and fix bugs
- Personalize Experience: Customize recommendations and insights based on your data
- Ensure App Functionality: Process and display your health metrics and analytics
- Comply with Legal Obligations: Meet legal requirements and respond to lawful requests
4. Health Data Processing and Storage
4.1 Local Processing
Most of your health data is processed locally on your device. Our algorithms analyze your HealthKit data directly on your iPhone or iPad. This means your sensitive health information may never leave your device in raw form.
4.2 Data Storage
- HealthKit Data: Your raw health data remains in Apple HealthKit under your control. We do not store copies of your raw HealthKit data on our servers.
- Processed Metrics: We may store aggregated, anonymized metrics (such as performance scores) to improve our algorithms and provide features like historical trends.
- Cloud Storage: If you enable cloud sync or backup features, processed metrics may be stored in encrypted cloud storage associated with your account.
4.3 Data Retention
- We retain processed metrics and analytics for as long as you use the App and for a reasonable period thereafter (typically 90 days after account deletion) unless you request earlier deletion.
- You can delete your account and associated data at any time through the App's settings or by contacting us.
5. Data Sharing and Disclosure
5.1 We Do NOT Sell Your Data
We do not sell, rent, or lease your personal health data to third parties.
5.2 Limited Sharing
We may share your information only in the following limited circumstances:
- Service Providers: With trusted third-party service providers who assist us in operating the App (e.g., cloud storage, analytics providers) under strict confidentiality agreements
- Legal Requirements: When required by law, court order, or government regulation
- Business Transfers: In connection with a merger, acquisition, or sale of assets (users will be notified)
- With Your Consent: When you explicitly authorize us to share information
5.3 Anonymized Data
We may use anonymized, aggregated data (that cannot identify you) for:
- Research and development
- Improving our algorithms
- Statistical analysis
- Public health research (with appropriate safeguards)
6. HealthKit Data Rights
6.1 Your Control
- You control all HealthKit permissions through your device's Settings app
- You can grant or revoke access to specific health data types at any time
- When you revoke HealthKit permissions, the App will stop accessing that data immediately
6.2 HealthKit Data Storage
- Your health data is stored securely in Apple HealthKit, which is encrypted and protected by Apple's security measures
- We do not have direct access to your HealthKit data storage
- Apple's HealthKit privacy and security policies apply to the underlying data storage
7. Data Security
We implement appropriate technical and organizational measures to protect your information:
- Encryption: Data in transit and at rest is encrypted using industry-standard protocols
- Access Controls: Limited access to personal data on a need-to-know basis
- Secure Authentication: Secure authentication methods for account access
- Regular Security Reviews: Ongoing security assessments and updates
However, no method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
8. Your Privacy Rights
Depending on your location, you may have the following rights:
- Access: Request access to personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data
- Portability: Request transfer of your data to another service
- Opt-Out: Opt out of certain data processing activities
- Withdraw Consent: Withdraw consent for health data processing (by revoking HealthKit permissions)
To exercise these rights, contact us using the information provided at the end of this Privacy Policy.
9. Children's Privacy
The App is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
10. International Data Transfers
Your data may be processed in jurisdictions where our service providers operate. By using the App, you consent to such transfers.
11. Third-Party Services
The App may integrate with or link to third-party services (e.g., Apple HealthKit). This Privacy Policy does not apply to third-party services. We encourage you to review their privacy policies.
12. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected
- Right to delete personal information
- Right to opt-out of sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising your privacy rights
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the updated Privacy Policy in the App
- Updating the "Last Updated" date
- Providing notice through the App or by email
Your continued use of the App after changes become effective constitutes acceptance of the updated Privacy Policy.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
For privacy-related requests, please include "Privacy Request" in the subject line.
15. HealthKit Privacy Disclosure (Apple Required)
Health Data Sharing with Third Parties: peaq does not share your HealthKit data with third parties except as described in Section 5 of this Privacy Policy. HealthKit data is used solely for providing the App's core functionality (performance analysis, insights, and recommendations) and is processed primarily on your device.
Health Data Uses: Your HealthKit data is used to:
- Calculate performance scores and metrics
- Generate personalized insights and recommendations
- Display health analytics and trends
- Improve app functionality and algorithms
Health Data Advertising or Marketing: peaq does not use HealthKit data for advertising or marketing purposes.
Health Data Selling: peaq does not sell HealthKit data.
Revoking Access: You can revoke HealthKit permissions at any time through Settings > Privacy & Security > Health > peaq.
BY USING THE APP, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY.